Marketing and Business Development Manager

Marketing and Business Development Manager

Fixed Term, Full Time

£58,933 to £69,332 Per Annum

Location: Chelmsford*

Working Style: Anywhere worker

Closing Date: 10th August 2025

*Please note this is a hybrid-working role, with a requirement to work at an office 2-3 days per month on average, depending on business need.

This role will be offered as a fixed-term contract or secondment until 31^st March 2026. 

Excellent opportunity to drive and lead marketing activity for the 'Explore Essex' portfolio within Essex County Council's Culture, Heritage and Green Spaces service. Great breadth of public facing offers within this, including Country Parks, Essex Outdoors outdoor education centres, Heritage sites, Essex Record Office, Culture Essex, and Essex Film Office.

The Marketing and Business Development Manager supports the delivery of innovative business models and high impact marketing campaigns that will generate new income streams and attract further income and investment across the function.  Working collaboratively to develop marketing and business plans which support the vision and work towards a financially viable service on a sustainable basis.

Substantial marketing skills are essential in this role.  The role will build strong partnerships which are collaborative and influential in their nature to deliver joint objectives.

Accountabilities

Lead the marketing and business development function, that will translate the service strategy into ambitious marketing plans, driving implementation and ensuring that these are reflected in objectives for the team.

Lead the development of high impact marketing and communications campaigns to drive footfall to Essex Outdoors Centres, Country Parks, Cressing Temple Barns, the Essex Record Office and Jaywick Martello Tower, ensuring high levels of core and additional spend by all visitors.

Lead the service-wide approach to monitoring, evaluation and research that will inform the future direction of the service and the development of new business plans, business cases and funding bids to drive greater levels of engagement and income. This will include responsibility for the development of a Customer Relationship Management system and consistent approach to market research.

Responsible for working collaboratively across Climate, Environment and Customer Services, and Essex County Council more broadly, using professional influence to increase the income, investment and grants that can be achieved internally.

Responsible for managing and motivating the Marketing and Communications team, including direct and indirect reports. 

Responsible for delivering high quality advice and guidance across the function, to inform and support effective, evidence-based decision taking.

Specific individual and shared targets and objectives will be defined annually within the performance management framework.

The Experience You Will Bring

Educated to RQF level 6 (Bachelor’s degree) or equivalent by significant experience.

Evidence of continuing professional development and expert knowledge in relevant professional areas.

Substantial marketing skills with a track record of maximising generation of income, investment and /or grant opportunities.

In depth understanding of differing commercial markets and how to operate within these.

Experience of building strong relationships and partnerships which are collaborative and influential in nature and engender delivery.

Experience of disruptive leadership to win hearts and minds and drive cultural and operational change in a complex environment.

Strong leadership skills which drive a highly performing and motivated multi-disciplinary team from diverse backgrounds, to achieve strategic objectives.

To read more about us please visit: Climate, Environment and Customer Services

Why Essex?

As one of the largest and most dynamic UK local authorities, Essex offers a stimulating public service environment. Covering over 1,420 square miles and serving 1.8 million residents, we’re committed to transformational change and delivering better quality at lower cost. Recognised in the top three of the latest IMPOWER index for productivity, we ensure everyone matters in Everyone's Essex. With flexible working options and a focus on innovation, whether you are looking to develop your career or contribute to the local community, Essex is the ideal place for you.

In February 2025, Greater Essex was accepted onto the Government’s devolution priority programme, which will see local authorities in Essex work towards establishing a Mayoral Combined County Authority by May 2026. You can read more about devolution and local government reorganisation (LGR) on our careers site.

Essex County Council is proud to be a Disability Confident Leader. We’re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process. We’re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.

Once you’ve secured your role within Essex County Council you will receive many great employee benefits, including support for unpaid carers and flexible working arrangements to accommodate their needs.

At Essex County Council, we value integrity and ethical behaviour. We kindly ask that you embrace our code of conduct and the Nolan principles, including throughout the recruitment process. Your commitment to these standards helps us maintain a positive and respectful workplace for everyone.

As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service.  The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate.  This is an annual subscription, and you will be responsible for ensuring this is maintained.  For further information on the DBS update service please go to https://www.gov.uk/dbs-update-service.

Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.

If you would like to be kept up to date on other relevant opportunities, blogs, news, events and industry related news at Essex County Council, please join The Essex Talent Community

If you have queries on this role or require anything further, please email resourcing.team@essex.gov.uk

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